Strategic Management and Marketing Essay Example | Topics and Well Written Essays - 1500 words

Strategic Management and Marketing - Essay Example e practices of competitors and the financial potentials of the customers; the wise use of resources also helped to the limitation of the firm’s expenses and the increase of its profits – a practice used especially for the period from 2008 onwards. The critical assessment of the firm’s policies led to the conclusion that in the near future the update of existing organizational strategies would be required in order for the firm to keep its competitiveness at high levels; innovation in all organizational activities and change of current firm’s culture would be necessarily included in such a project. The expansion of financial crisis during the last two years led to the limitation of activities of firms operating in various industrial sectors; cruise and vacations industry has been an industrial sector strongly affected by the world recession – under the continuous decrease of their income people at all levels of society had to review all their expenses – the limitation of funds spent on cruises and vacations has been an expected outcome of the current recession. However, it seems that the business environment has been traditionally hostile towards the firms that operate in the specific sector; this view is clearly stated by Morris (1990, p. 317); at a next level, the strategies of the firms that operate in this sector have been often characterized as ineffective, wrongly designed and developed or not appropriately supervised (Bloor & Sampson 2009, p. 711); under these terms, the use of ‘McKinneys seven S factors of Structure, Strategy, System, Staff, Skill, Style (leadership), and Shared Values’ (Lee et al. 2001, p. 49) is often proposed as a successful method in order to develop effective organizational plans; however, other issues, like a firm’s environment, its competitors and the use of its resources would be also thoroughly examined before focusing on the design and the establishment of strategic business policies. Carnival Corporation & Plc

Becoming an Effective Salesperson Term Paper Example | Topics and Well Written Essays - 1500 words

Becoming an Effective Salesperson - Term Paper Example Becoming an Effective Salesperson Selling means being able to persuade and convince the buyer that what is for sale is needed and a must for whatever purpose a buyer can be convinced that they are in need of filling. In examining the occupations that are defined as different types of sales, I feel that in my life I have the values and interests will allow me to become a successful salesperson. Being a good sales person requires a great many skills, and some natural talent. One of the primary skills that must be learned is how to sell, rather than just present a sales opportunity and hope the buyer buys the product. Being a professional salesperson means learning the skills that are required to motivate people to buy a product. It also means learning everything that one can possibly know about the product. Without behaving as a professional, sales will never be a profession, but merely something one is trying to accomplish. However, a professional knows how to move a sale and make it happen. A professional has gained the skills required through dedication to their profession. Many types of sales are accomplished without the company insisting that the sales associates treat their employment as a profession, however in order to take the position seriously and behave in a manner that best represents a product, treating the job as a profession will allow the worker to have the best possible tools for success. Treating the job of salesperson as a profession means honing the skills that best serve the position. According to Lytle (2000), â€Å"You want your customers to trust you. Your personal credibility and trust are vital parts of any successful salesperson-client relationship.† (p. 41). Part of being trustworthy is being prepared with solid, concrete information that closes the gaps between what the customer fears and what will bring the customer to the end of the sale. It is recommended that to be trustworthy, one must provide information that is accurate and complete, thus providing the most complete picture of how the product fills the need. Being trustworthy also means becoming prepared. Coming to a sales meeting with the intention of presenting several options that are the result of having studied the needs of the customer in comparison to the offerings of the company will go a long way in building trust (Lytle 2000). The two vital components to be truly trustworthy in the eyes of a customer is in being educated and in putting in work that creates a sense that the salesperson is prepared. One of the aspects of my personality that I think makes me suitable for a position in sales is that I am a firm believer in coming into a situation prepared for the outcomes. As well, I try to find ways to contribute to the situation, thus placing myself in a position of trust. I take this attitude with all tasks that I am giving, looking at the number of ways in which being prepared can contribute and then going about learning and studying the different aspects that might be n ecessary. I was taught the values of being prepared from a very young age, my parents instilling within me an ethic that provided me with the appropriate understanding of the connection between preparing for a situation so that should an opportunity present itself, I could honorably take advantage of it. Understanding the potential prospect means developing skills that will inspire the buyer to want to make a